Primary Role: Art Direction, Design, UX, Motion Design
Assisting Role: Photography Direction, Retouching
The holiday-themed ‘It’s My Party’ collection featured shimmering gold, black, white, and plenty of sequins—the perfect palette to frame with a simple sapphire background. The choice was also made here to employ simple thumbnail-style navigation, allowing the shopper to preview each outfit in its entirety before choosing to see more, and then click through to a custom outfit shopping page for purchase.
This shopping experience was deployed on Chicos.com and supported by email, banners, and said custom outfit landing pages linked by embedded CTAs for quick purchase. The featured items sold out.
