Role: Art Direction, Photography Direction, Design, UX, Retouching; Assisted in Merchandise Styling
The Zenergy Collection digital catalog was created for the new activewear line that was introduced as a sort of hybrid of traditional Chico’s casual fare, and its existing activewear line in Chico’s sister brand, Soma Intimates.
Zenergy is a line based on making casual wear chic, so the foundation of the collection tends toward black and white accented by pieces providing thoughtful pops of color. The direction was chosen to play up this aspect of the line by using the environment as a color pop (blue skies, color-blocked set), while also inspiring customers to get out and about while leaving the old t-shirt at home.
This catalog was deployed on Chicos.com and supported by email, banners, and custom outfit landing pages linked by embedded CTAs for quick purchase. The featured items sold out.
